Reasons why you need to have video as part of your business marketing

Video today has become a bigger and bigger part of life on social media and if you are not leveraging that as part of your business marketing then you can be loosing out. Here are some of the reasons why you should be using video.

Video Increases Sales

Studies have shown that adding a product video or an explainer video on your page can increase the likelihood of a sale by 80%. Over 60% of businesses have started using video as a part of their marketing strategy and over 80% of those feel that having video has become an important part of their marketing strategy.

Mobile Users Love Video

Almost 90% of mobile users will watch video on their phone. People are more likely to stop and watch a video then stop to read an ad. Plus the number of smartphone users keeps growing every year.

Video is More Personable

When users watch a video they get to see your personality and passion for what you do. Sure you can read all about a product or service, but to have it explained by you will get you a lot more engagement.

Video can help your ranking on Google

Google now owns YouTube so having an embedded video on your website will increase your chances of showing up on the first page of Google search.

Conclusion

These are just a few of the reasons why video is so important for business and brands these days. While hiring a video production company to make these videos for you may not be the cheapest option your return on your investment will be well worth it. David Spector media has all of the proper tools to help you produce, shoot and edit a video that will help your business grow. If you are interested in having a free consultation to discuss options to help your business with video please visit the contact me page and fill out the form and I will get back to you to schedule an appointment.

What I have learned in my first few weeks as a business owner.

It has been just about a month since I left my job to run my business full time and I wanted to share some of the things I have learned so far.

First is branding. I reached out to my friend Dimitri Williams of Chasing Dreams Management and asked him to make me some shirts with my logo. I ordered a bunch of shirts from him and also a decal for the back window of my car as well.

I got the shirts a few days later and I was at Target doing some shopping and a man approached me asking about my services. We would up talking for about half an hour and he has hired me to do at least 6 videos for him. My investment of $160 for the shirts has already paid off and it was only the 2nd day of me wearing them.

Next is networking. I have tried a few different forms of advertising including facebook ads but I have not gotten a lot of traction. What has worked is by going to local networking events and talking with others and hand them my card saying if you ever need any video work done please feel free to reach out to me. People have already reached out to me and will be doing some work for them in the next few months.

These were my two big takeaways from the first few weeks as a full time business owner. I have also made a video about it and you can watch it below.